Buyer Matrix

Mapping Features to Market Problems

The Buyer Matrix℠ is our proprietary methodology for mapping real buyer problems to your solutions to create an effective market message.

  • Proprietary Method
  • Guiding North Star

Step 1

Identify your target audiences

Your target audiences consist of buyer personas, segmented by vertical and organized by their respective titles. 

Step 2

Document the problems they face

At Ratio, we collaborate closely with our advisory board members to gain comprehensive insights into healthcare’s most pressing challenges, ensuring we deliver unparalleled support to our clients. Initiate conversations with your prospects to understand their primary concerns. 

Step 3

Frame these problems into a solutions-driven narrative

At Ratio, we collaborate closely with our advisory board members to gain comprehensive insights into healthcare’s most pressing challenges, ensuring we deliver unparalleled support to our clients. Initiate conversations with your prospects to understand their primary concerns. 

Elevate Your Messaging Strategy with Ratio’s Persona Directory

Discover the power of The Buyer Matrix℠ – our exclusive methodology designed to align real buyer problems to your solutions to create an effective market message. Leverage this persona directory to refine and enhance your company’s Buyer Matrix, ensuring your messaging aligns with the most pressing challenges in the industry.

In the dynamic landscape of healthcare, each client is unique. While these personas are generalized, they are invaluable tools for establishing connections with buyers and evaluating your products position in the market. These profiles evolve with the industry, offering fresh insights into the most coveted buyers in the healthtech sphere.

Subscribe to our insights newsletter for the latest updates from our persona directory.

[Buyer Matrix Series] Chief Information Officer: Exploring the Apex of Hospital IT

We utilize the Buyer Matrix℠ to align the CIO’s most pressing challenges with solution attributes we deem essential for effectively positioning tech companies’ solutions for the CIO Buyer.

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