Ratio, a leading marketing consultancy, is thrilled to announce Lindsay Soergel’s appointment as its first Chief Client Officer. A former client of Ratio’s, Soergel brings a wealth of experience and a proven track record in technology delivery, business strategy, and client relationship management.
Lindsay Soergel is a seasoned Product Strategy & Go-To-Market (GTM) Executive with over 20 years of experience in the FinTech, e-commerce, and B2B2C SaaS sectors. Her impressive executive and consulting career spans businesses ranging from start-ups and emerging technology companies like Headspace, Calendly, and Kasisto, to classic Fortune 500 brands such as Deluxe, Equifax, and NCR. Lindsay is known for leading high-performing teams, delivering innovative technology “firsts” to the market, and helping businesses to succeed through scale and transformation. Her professional passion – creating solutions that enable greater financial, physical & social wellbeing – is a great fit with our work at Ratio.
As Chief Client Officer at Ratio, Soergel will focus on building, nurturing, and growing deep client relationships while providing strategic go-to-market planning and marketing leadership across all of Ratio’s accounts. Reporting directly to the CEO, she will lead the agency’s service delivery process, ensuring a company-wide understanding and care for clients’ brand positioning, unique value propositions, and core market strategies.
“I am excited to join the Ratio team and bring my experience in product strategy, marketing, and customer experience to help drive the company’s growth and our clients’ success. I look forward to working with the talented team at Ratio to continue building strong client relationships and delivering exceptional service.”
Lindsay Soergel, Chief Client Officer at Ratio
In her new role, Soergel will spearhead business development initiatives, form and curate strategic alliance partnerships, and deepen client engagements through expansion and renewals. She will be a key member of the leadership team, modeling a customer-obsessed and growth-oriented culture throughout the organization.
“Lindsay’s extensive experience and proven success in the technology and marketing sectors make her the perfect fit for this role. Her deep understanding of our clients’ needs and her commitment to building strong relationships will be invaluable as we continue to grow and expand our services.”
John Farkas, Chief Executive Officer at Ratio
Soergel’s core competencies include global B2B2C SaaS product and GTM strategies, business development, brand-building, storytelling, P&L leadership, customer experience design, cross-functional team leadership, marketing and sales enablement, business transformation, and diverse organization design and performance optimization.
Ratio is confident that Lindsay Soergel’s appointment will bring tremendous value to the company and its clients, driving innovation, transformation, and growth.
