Buyer Matrix
Mapping Features to Market Problems
The Buyer Matrix℠ is our proprietary methodology for mapping real buyer problems to your solutions to create an effective market message.
- Proprietary Method
- Guiding North Star
Step 1
Identify your target audiences
Your target audiences consist of buyer personas, segmented by vertical and organized by their respective titles.
Step 2
Document the problems they face
At Ratio, we collaborate closely with our advisory board members to gain comprehensive insights into healthcare’s most pressing challenges, ensuring we deliver unparalleled support to our clients. Initiate conversations with your prospects to understand their primary concerns.
Step 3
Frame these problems into a solutions-driven narrative
At Ratio, we collaborate closely with our advisory board members to gain comprehensive insights into healthcare’s most pressing challenges, ensuring we deliver unparalleled support to our clients. Initiate conversations with your prospects to understand their primary concerns.
Elevate Your Messaging Strategy with Ratio’s Persona Directory
Discover the power of The Buyer Matrix℠ – our exclusive methodology designed to align real buyer problems to your solutions to create an effective market message. Leverage this persona directory to refine and enhance your company’s Buyer Matrix, ensuring your messaging aligns with the most pressing challenges in the industry.
In the dynamic landscape of healthcare, each client is unique. While these personas are generalized, they are invaluable tools for establishing connections with buyers and evaluating your products position in the market. These profiles evolve with the industry, offering fresh insights into the most coveted buyers in the healthtech sphere.
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