About us

Marketing experts with healthtech discipline.

Combining our diverse backgrounds as brand strategists, marketers, technologists, and industry experts, we shape end-to-end experiences that resonate with the healthcare ecosystem, positioning brands to lead meaningful change and improve the quality of healthcare for all people. 

Advisory Board

Advised by the best in healthcare.

Ratio is honored to have a distinguished Healthcare Advisory Board composed of industry experts and thought leaders who offer invaluable insights to our team and help our clients navigate the intricate healthcare landscape.

Through our curated mentorship opportunities, clients can leverage the guidance of our advisory board to gain a deeper understanding of the challenges and opportunities facing healthcare organizations.

With this knowledge, we work with clients to develop compelling messaging strategies that are tailored to their unique needs, ensuring that their message resonates with their target audience and drives results.

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Dr Jennie Byrne, MD, PhD

CoFounder, Healthtech Advisor, Author, Psychiatrist

Mike Mosquito

Emerging Technology & Innovation – Special Projects

B. Anderson (Andy) Flatt

Senior Vice President and CIO

Aaron Hillman

Sr. Director, Global Client and Industry Engagement

Nicole Tremblett

VP of Nursing & HR Technologies

Marc Watkins, MD

Chief Medical Officer

Dave Brooks

Chief Strategy Officer

Tod Fetherling

Managing Director

Stephanie Lahr, MD


Tom Mitchell

President & Chief Operating Officer

Trish Rivard

CEO & Founder

Haden McWhorter

Chief Information Officer

Laura O’Toole


Eric Thrailkill

Chairman – Project Healthcare

Kelly Aldrich, DNP

Director of Innovation

Leadership Team

Meet our Leadership Team

The Growth Marketing Consultancy for HealthTech

Ratio is a leading authority for brand and growth marketing strategy and execution for healthtech companies. Our methodologies have been forged and proven in the healthcare ecosystem, and our future-focused team of experts, combined with our distinguished advisory board means our clients realize the power of knowledge and experience as we help guide your market engagement in ways that produce great results.

Over the past decade, our leadership team has supported a host of companies in achieving their growth marketing goals. With a team of innovative, energetic, and gifted professionals, we strive to produce transformative and inspiring work that empowers clients to connect with healthcare prospects in profound and impactful ways at every inflection point.

John Farkas

CEO / Partner

Taylor Underwood

VP of Client Strategy

Bennett Farkas

COO / Partner

Peter Smith


Our Values

Embrace Differences

Our Posture: Our growth and strength come from embracing and expanding diversity in perspective, thought, and opinion and being open to learning from every unique person we encounter.


Our Communication: We prioritize open, honest, and clear communication, with feedback to ensure excellent work. We strive to communicate with humility and kindness, and encourage candid and considerate communication, always.

Right Thing, Right Way

Our Work: We endeavor to ensure every member of our team is empowered to do their best work, and we maintain the belief that integrity and the resulting trust will ultimately enliven and propel our company.

Work Smart

Our Focus: To thrive within the constraints of time and budget, we prioritize high-value tasks and do our best to simplify solutions to create a work environment that fosters freedom, celebration, and the valuing of everyone’s time.

Goal-Focused Collaboration

Our Objectives: To achieve our goals amidst diverse personalities and possibilities, we prioritize ultimate objectives, respect and consider team member contributions, and collaborate empathetically and pragmatically to create effective solutions.

Lead Toward The Horizon

Our Vision: Our goal is to innovatively explore market trends, create solutions and lead our clients and team into the future, learning and growing from failures, always aiming forward with initiative.


Life at Ratio

Ratio is committed to creating a great remote work experience for our team. As a fully distributed team with our roots in Nashville, TN, we offer flexible schedules, benefits, and perks to support the physical and mental well-being of our employees.

We understand that remote work can be isolating, which is why we prioritize hosting regular virtual team events, as well as annual in-person company retreats, that encourage collaboration and foster a sense of community.

Our culture is based on creativity, transparency, and respect, ensuring that everyone feels empowered to contribute their best work and grow professionally, no matter where they are located.

Team Benefits:

  • Medical, dental, and vision insurance
  • 401(k) + Employer match
  • Paid time off
  • Long-term disability insurance
  • Paid parental leave
  • Professional development allowance

Interested in joining our team?

View Open Roles