Our Growth Marketing Programs are strategically customized to deploy compelling content that empowers teams with an already dynamic digital presence positioned for scalable growth.

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Our Growth Marketing Methodology

Methodology Overview


Buyer Matrix

The Buyer Matrix℠ is our proprietary methodology for mapping real buyer problems to your solutions to create an effective market message. The Buyer Matrix is informed by:

  • Business Objectives
  • Competitive Landscape
  • Buyer Problems
  • Product/Solutions

Quarterly Themes & Buyer-Aligned Campaigns

Our team analyzes your buyer matrix quarterly to determine a resonate content theme to execute via a campaign targeted at your primary buyer(s). Through this approach, we prioritize robust, rich content pieces that serve as the cornerstone of campaigns.

Common campaign tactics include:

  • Content Marketing
  • Paid Media
  • Lead Nurturing
  • Social Media
  • SEO
  • Design & Web

Experiment, Gauge Efficacy & Operationalize

Leveraging performance analytics, we identify experiments yielding optimal results and seamlessly operationalize them into your ongoing marketing program.

This includes tracking initial and repeated positive signals via engagement, conversion, and acquisition metrics.

We deliver this information via: 

  • Monthly Analytics Reports
  • Live Dashboards
  • KPI Tracking
  • 3-Month Program Reviews


The combination of buyer-aligned campaigns and fully operationalized strategic marketing activities leads to a positive impact on your business overall.

Growth Marketing Engagement Options

Growth Marketing Programs

Streamline your team’s sales cycles. We’ll guide prospects through tailored lead nurturing campaigns, utilizing various content types, email, landing pages, and webinars to drive conversions. Our team ensures data alignment with marketing goals to keep automations up-to-date and continuously generate leads.

Growth Strategy Consulting

Empower your in-house marketing team with c-suite strategic guidance. Our consultative services offer strategic recommendations based on your Buyer Matrix, allowing you to map campaign themes and program timelines for the successful realization of your growth objectives.

One-Time Plan

One time proposed growth marketing plan that includes recommendations based on Buyer Matrix and company initiatives.

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Need a custom approach?

Our Growth Marketing assessment will give us the information we need to begin crafting a custom solution to meet your specific business needs.

Growth Marketing Assessment

Empowering SureTest's Go-to-Market Strategy

Ratio has empowered numerous high-growth enterprises to accelerate their growth with increased intelligence and resilience. Discover the transformative journey as we partnered with SureTest on their growth marketing strategy.

Learn More About SureTest's Results

Our Service Guiding


More about Ratio

Same Side of the Table

Your success is our success. We do our best work when positioned to be your team’s strategic extension. The more we know, the faster you’ll grow.

Play Well with Others

Marketing is now a team sport touching nearly every aspect of your company. We are ready to collaborate with any part of your team to make great things happen.

Focus on Goals

Clear, well-conceived, shared objectives are essential for effective marketing. We will work with you to establish smart, measurable goals that will allow us to track progress together.

Apollo LIMS
Powering the Modern Lab
Simplify ASC
Love The Way You Work
Intelligent Healthcare IT Automation

More of our category-defining healthtech partners:

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