Craft a brand that empowers organizational clarity and establishes meaningful connections with your prospects. Our Branding + Positioning programs are designed to help meet you wherever you are in your growth journey.

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Our Brand Methodology

Program Overview


Competitive Analysis

The first step in differentiation is knowing what your competitors are doing now. This comprehensive marketing analysis evaluates healthtech competitors, examining their visual elements, messaging, and digital strategies to inform a competitive market approach.


Brand Foundation Workshop

We host a stakeholder summit designed to foster alignment around your unique market value and vision, while extracting critical insights about your history, values, and products. Our goal is to ensure that executive consensus is established to facilitate the vital task of defining your market presence.



We will work with you to capture a comprehensive outline of your company’s offerings to detail what customers can buy from you, how they can buy it from you, and the capabilities and features included. Clarity in this step is the foundation for any messaging and marketing activities moving forward.


Buyer Matrix

The Buyer Matrix℠ is our unique method for aligning buyer problems with your solutions to create a compelling messaging platform. This deep dive into understanding your customers informs your downstream marketing strategies.


Messaging Platform

Your messaging platform is the key to connecting with your market and compelling them to engage. We’ll use insights from the workshop and Buyer Matrix℠ to craft a compelling narrative that highlights your unique value and captivates your audience.


Visual Identity System

Once your story is crafted in narrative form, we apply this understanding to create your visual brand identity, which includes your logo, typography, colors, photography and graphic styles, and more. If your current logo is effective, we can build a visual identity system around it, and we can also provide a Brand Guide to ensure your team maintains a strong visual brand in the long term.

Positioning Artisight for Success 

Ratio has empowered numerous high-growth enterprises to accelerate their growth with increased intelligence and resilience. Discover the transformative journey as we partnered with Artisight on a strategic branding and positioning movement.

Learn More About Artisight's Results

Our Service Guiding


More about Ratio

Same Side of the Table

Your success is our success. We do our best work when positioned to be your team’s strategic extension. The more we know, the faster you’ll grow.

Play Well with Others

Marketing is now a team sport touching nearly every aspect of your company. We are ready to collaborate with any part of your team to make great things happen.

Focus on Goals

Clear, well-conceived, shared objectives are essential for effective marketing. We will work with you to establish smart, measurable goals that will allow us to track progress together.

Branding + Positioning Case Study
Digital Reasoning
Branding + Positioning Case Study
Concert Genetics
Connecting the Genetic Health Information Network

More of our category-defining healthtech partners:

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