Intelligent Healthcare IT Automation

Founded in 2020, SureTest provides an intelligent test automation solution that empowers health systems to transform their entire EHR, third-party, and enterprise application testing processes.

Focus on What's Most Important: People

Overview

SureTest is the industry’s Only Managed Test Automation Solution, saving healthcare organizations thousands of hours annually on EHR, third-party, and enterprise application testing processes. With the most extensive, constantly-updated global library of test scripts available, SureTest jumpstarts the speed of custom development for clients, helping to optimize client staff, deliver game-changing efficiency, and improve patient care.

The Challenge

Despite the challenges posed by the pandemic, the SureTest team aimed to launch their healthcare company with a strong product market fit. They sought a strategic partnership with Ratio, implementing an integrated marketing approach to achieve ambitious brand awareness, thought leadership, and lead generation goals through a well-planned marketing launch.

The Solution

The Ratio team leveraged their proprietary methodology to deeply understand SureTest’s customers, problems, and solutions, forming the foundation for crafting a compelling market message through the Buyer Matrix℠. Every aspect of the downstream strategy flowed from this matrix, from visual language to website and marketing collateral.

Through an aggressive approach to paid media and web optimization, the team achieved ambitious KPIs, resulting in a 206% MQL conversion rate and significant growth in brand awareness and digital footprint.