Kasisto

Brand Strategy & Positioning

Industry
  • Fintech
Services
  • Brand Strategy and Positioning
  • Competitor Analysis
  • Content Strategy and Management
  • Email Marketing and Automation
  • SEO and Paid Media
  • Visual Identity Design
  • Web Maintenance & Support
  • Website and Digital Experience Design
  • Wireframing & Prototyping

Banking on human connection

Fresh off its success with some of the world’s largest banks, Kasisto set its sights downmarket. Achieving its goal — growing revenue in the community banking segment — required a pivot to the personal.

We collaborated with the Kasisto team to shape a messaging and campaign strategy that brought the human element back to the brand. The message resonated: Kasisto’s platform could enhance the personal touch community banks pride themselves on — providing custom-branded experiences to consumers while radically improving operational efficiency.

A targeted outreach strategy drove engagement. Co-branded campaigns with partners like NCR, industry webinars with trusted influencers, and case studies demonstrating measurable ROI all underscored the accessibility of Kasisto’s advanced technology for banks of every size.

The results exceeded expectations. Kasisto grew their client base from 0 to 20 live community banks within the first year. Six months later, it jumped to 40. Strategic targeting helped secure a $15.5 million Series C funding extension — backed entirely by community banking partners and clients.

Let’s Scale Together