Kasisto

Kasisto had already established a foothold in the conversational AI space. Its next objective was clear: capitalize on early successes to expand brand awareness and upmarket reach — on a global scale.

It needed a brand and messaging platform to match its ambitions. Our challenge? Balance high-tech with the human-centricity banking employees and consumers crave.

Working closely with the Kasisto team, we crafted a fresh narrative and visual identity that appealed directly to CIOs and digital banking executives at the world’s largest banks. The result, “humanizing digital,” prioritized the company’s superior technology — without losing sight of the foundation of financial services: relationship building. 

As the rebrand rolled out, we implemented a marketing and PR strategy that amplified impact. Highlighting the “human” qualities of Kasisto’s conversational AI differentiated it as the smarter solution upmarket buyers — and their consumers — had been searching for.

Within seven months, Kasisto was a trusted global brand and dominant player in conversational AI for the banking industry. It regularly competed against tech giants like IBM and Microsoft — and won, building a top-tier client roster with logos from across the globe.