Flourish

Before its consolidation, Flourish Research was a collection of individual research sites, each with its own reputation and identity. As it expanded into one of the most progressive and diversified clinical trial networks, it needed a brand that reflected its full scope — and the power of its centralized capabilities. Our challenge? Unite multiple unique stories into a single, cohesive identity that captured the market.

We identified the throughline — “advancing science and medicine for the good of humanity” — and built a brand around it. The organization’s deep expertise, human-centric messaging, and innovative spirit were reflected in a new name, “Flourish.” A comprehensive digital strategy followed, with the website as the centerpiece. Custom animated scrolls, bloom-inspired illustrations, and a bold color palette brought the Flourish story to life.
Flourish quickly established itself as a standout leader in clinical research, gaining recognition from sponsors, CROs, and investors alike. It continues to expand through new acquisitions — and its unified brand foundation continues to be relevant and impactful. In 2024, Flourish announced a strategic majority investment from Genstar Capital, solidifying its position as an industry powerhouse where clinical research thrives.