Love The Way You Work
An innovative platform solution tailored to align seamlessly with the operational flow of administrators.
Freedom toProvide Great Care
Simplify identified ambulatory surgery centers (ASCs) challenges and created an innovative ASC management platform, empowering centers with seamless scheduling, claims processing, inventory tracking, and EHR integration.
Simply faced the challenge of developing a comprehensive platform that caters to diverse stakeholders, ensures data accuracy and compliance, and stands out as a best-in-class disruptor in a competitive market. Their brand presence in the digital landscape needed to match this ambitious goal.
CyramedX enlisted Ratio for a growth marketing campaign to rebrand and launch its new integrated ASC management platform. Through in-depth market research and buyer-focused strategies, Ratio identified key ASC administrators, leading to the company renaming Simplify ASC.
Crafting compelling content that addressed administrators’ genuine needs, engaging them through public relations efforts, and leveraging SEO techniques, Simplify ASC successfully shook up the industry and gained traction among its audience.
In a three-month period leading up to the Ambulatory Surgery Center Association (ASCA) trade show, the PR campaign generated 15 pieces of coverage in Becker’s ASC Review, a leading publication exclusively for the ASC industry. Ratio also generated traction for Simplify through outreach efforts to hyper-niche publications ASC Focus and Outpatient Surgery, plus broader healthtech publications like Fierce Healthcare and HIStalk.
While competitors relied solely on press releases, Simplify shaped their web content into articles to target relevant trade publications either as opinion pieces or assertions by industry experts.
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